During my college days, I consider summer to start whenever ABS-CBN launches their summer station IDs. This year it was worth the wait for me. April 15th I marked my calendar as they will be showing it on ASAP 2012. Unfortunately I woke up late, too sad. But thanks to social networking sites, I got to watch it.
In all aspect I would say that the whole video was festive. In connection with the networks collaboration with DOT's campaign of more fun in the Philippines it was achieved. They showed that Philippines is more fun, well during summer as the ID showed. I am restarting my 2012 summer in every aspect that I can, inspired by this station ID. I can't wait to see their next station ID, rainy season themed perhaps.
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